Comparison
Gurulu vs FullStory
Heatmaps + error tracking + analytics, not just recordings
Analytics
| Feature | Gurulu | FullStory |
|---|---|---|
| Unlimited Events | ✓ | Paid |
| Funnels | ✓ | ✓ |
| Attribution (9 models) | ✓ | Basic |
| Real-time | ✓ | ✓ |
| Cohorts | ✓ | ✗ |
Error Tracking
| Feature | Gurulu | FullStory |
|---|---|---|
| JS Error Capture | ✓ | ✓ |
| Source Maps | ✓ | ✓ |
| Error Grouping | ✓ | ✓ |
| Alerts | ✓ | ✓ |
| Mobile Crashes | Planned | ✗ |
CRM / People
| Feature | Gurulu | FullStory |
|---|---|---|
| Contact Profiles | ✓ | ✗ |
| Segmentation | ✓ | ✓ |
| Identity Resolution | ✓ | ✓ |
| Integrations (11+) | ✓ | ✓ |
AI
| Feature | Gurulu | FullStory |
|---|---|---|
| Natural Language Queries | ✓ | ✗ |
| Anomaly Detection | ✓ | ✓ |
| Auto-discovery | ✓ | ✗ |
| AI Insights | ✓ | ✗ |
Developer Experience
| Feature | Gurulu | FullStory |
|---|---|---|
| CLI | ✓ | ✗ |
| MCP Server | ✓ | ✗ |
| REST API | ✓ | ✓ |
| Mobile SDKs | Planned | ✓ |
| Auto-setup (1 tag) | ✓ | ✓ |
Pricing
| Feature | Gurulu | FullStory |
|---|---|---|
| Free Tier | Unlimited | Trial only |
| Event Limits | None | Capped |
| Seat Limits | None | Capped |
Where Gurulu Wins
- +Free unlimited tier
- +Built-in CRM
- +9 attribution models
- +AI natural language queries
- +CLI and MCP developer tools
Where FullStory Wins
- +Industry-leading session replay
- +Heatmaps and click maps
- +Frustration signal detection
- +DX-focused error context