Case Study

Built With Gurulu,
Tracked By Gurulu

How we use our own platform to build a better product

> The Story

We built gurulu.io as an autonomous analytics platform. From day one, we installed our own tracker on gurulu.io. Every feature we ship, every bug we fix, every page we optimize -- we see the data in real-time.

This is true dogfooding: we are our own first and most demanding customer. When we say zero-config, we mean it -- because we lived it. When we say the AI discovers goals automatically, we know it -- because it discovered ours.

> What We Track

500+

Events tracked in the first week

64

Auto-discovered goals from AI

15

AI-generated funnels

6

Blog posts with page-level analytics

18

Competitor pages with engagement metrics

<5KB

Tracker size (gzipped)

Real-time dashboard monitoring every visitor CLI + MCP used daily for development workflow

> Features Showcased

Zero-Config Tracking

One script tag, instant analytics. No event definitions needed.

AI Goal Discovery

MiniMax M2.7 analyzed our traffic patterns and discovered 64 goals we didn't manually define.

Auto Funnels

The AI identified 15 conversion funnels from user behavior -- signup flow, docs reading path, comparison shopping journey.

Error Tracking

Caught a Safari-specific rendering bug on the pricing page before any user reported it.

Real-Time Monitoring

During our soft launch, we watched users navigate live, spotted a confusing UX flow, and fixed it within minutes.

CLI Integration

gurulu events shows live event stream. gurulu doctor validates our setup. gurulu chat lets us ask questions about data in natural language.

Identity Resolution

Connected our PostgreSQL user database via CDC, automatically matching anonymous visitors to signed-up users.

Privacy-First

No cookies, no fingerprinting. GDPR/KVKK compliant from day one. Our own privacy page is tracked without compromising visitor privacy.

> Technical Details

StackNext.js 15, ClickHouse, PostgreSQL, Redis
SDKCustom tracker (t.js, ~5KB gzipped) with error tracking add-on
AIMiniMax M2.7 for intent analysis and natural language queries
InfrastructureHetzner dedicated server, Docker Compose, Traefik reverse proxy
Deploymentrsync + Docker rebuild, zero-downtime

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