Comparison
Gurulu vs Mixpanel
No event caps, free AI queries, built-in error tracking
Analytics
| Feature | Gurulu | Mixpanel |
|---|---|---|
| Unlimited Events | ✓ | 20M free/mo |
| Funnels | ✓ | ✓ |
| Attribution (9 models) | ✓ | ✓ |
| Real-time | ✓ | ✓ |
| Cohorts | ✓ | ✓ |
Error Tracking
| Feature | Gurulu | Mixpanel |
|---|---|---|
| JS Error Capture | ✓ | ✗ |
| Source Maps | ✓ | ✗ |
| Error Grouping | ✓ | ✗ |
| Alerts | ✓ | ✗ |
| Mobile Crashes | Planned | ✗ |
CRM / People
| Feature | Gurulu | Mixpanel |
|---|---|---|
| Contact Profiles | ✓ | ✗ |
| Segmentation | ✓ | ✓ |
| Identity Resolution | ✓ | ✓ |
| Integrations (11+) | ✓ | ✓ |
AI
| Feature | Gurulu | Mixpanel |
|---|---|---|
| Natural Language Queries | ✓ | Spark (paid) |
| Anomaly Detection | ✓ | ✗ |
| Auto-discovery | ✓ | ✗ |
| AI Insights | ✓ | ✗ |
Developer Experience
| Feature | Gurulu | Mixpanel |
|---|---|---|
| CLI | ✓ | ✗ |
| MCP Server | ✓ | ✗ |
| REST API | ✓ | ✓ |
| Mobile SDKs | Planned | ✓ |
| Auto-setup (1 tag) | ✓ | ✗ |
Pricing
| Feature | Gurulu | Mixpanel |
|---|---|---|
| Free Tier | Unlimited | 20M events/mo |
| Event Limits | None | 20M then pay |
| Seat Limits | None | 5 on free |
Where Gurulu Wins
- +Unlimited events, no tier caps
- +Built-in error tracking
- +Built-in CRM
- +Free AI queries included
- +No seat limits
Where Mixpanel Wins
- +Deeper funnel analysis
- +More mature data governance
- +Larger ecosystem of integrations
- +Proven at massive scale