Comparison
Gurulu vs Hotjar
Heatmaps + analytics + CRM, unified platform
Analytics
| Feature | Gurulu | Hotjar |
|---|---|---|
| Unlimited Events | ✓ | Limited |
| Funnels | ✓ | Basic |
| Attribution (9 models) | ✓ | ✗ |
| Real-time | ✓ | ✗ |
| Cohorts | ✓ | ✗ |
Error Tracking
| Feature | Gurulu | Hotjar |
|---|---|---|
| JS Error Capture | ✓ | ✗ |
| Source Maps | ✓ | ✗ |
| Error Grouping | ✓ | ✗ |
| Alerts | ✓ | ✗ |
| Mobile Crashes | Planned | ✗ |
CRM / People
| Feature | Gurulu | Hotjar |
|---|---|---|
| Contact Profiles | ✓ | ✗ |
| Segmentation | ✓ | Basic |
| Identity Resolution | ✓ | ✗ |
| Integrations (11+) | ✓ | Limited |
AI
| Feature | Gurulu | Hotjar |
|---|---|---|
| Natural Language Queries | ✓ | ✗ |
| Anomaly Detection | ✓ | ✗ |
| Auto-discovery | ✓ | ✗ |
| AI Insights | ✓ | ✗ |
Developer Experience
| Feature | Gurulu | Hotjar |
|---|---|---|
| CLI | ✓ | ✗ |
| MCP Server | ✓ | ✗ |
| REST API | ✓ | Basic |
| Mobile SDKs | Planned | ✗ |
| Auto-setup (1 tag) | ✓ | ✗ |
Pricing
| Feature | Gurulu | Hotjar |
|---|---|---|
| Free Tier | Unlimited | 35 sessions/day |
| Event Limits | None | Session-based |
| Seat Limits | None | Capped |
Where Gurulu Wins
- +Full analytics suite, not just behavior
- +Unlimited events
- +Error tracking
- +AI insights
- +9 attribution models
- +Built-in CRM
Where Hotjar Wins
- +Heatmaps and recordings
- +User feedback and surveys
- +Simple onboarding for non-technical users
- +Visual behavior insights